CORPORATE CULTURE

Corporate culture refers to the personality of a company. It is a system of shared values and beliefs that interact with a company’s people, organizational structures and control system to produce behavioral norms. Professionalism is its hallmark and time, its compulsion. With an eye on quality control and achieving the target within a planned timeframe the mechanism is geared to produce results. Every company develops its own style of setting priorities and functioning. The working environment in the corporate world is highly charged with speed, quality and accuracy. The system is work and result oriented. The cut-throat competition in corporate sector prompts companies to manage their manpower effectively to achieve the maximum in the minimum possible time.

Communication plays a vital role in the functioning of an organization. The better the communication, the brighter the future prospects. The language used in the corporate sector has its own distinct colour that sets it apart from the language spoken in day-to-day life. Words sound a little different and carry a different appeal. Mood is set to a different surrounding. Certain technical words communicate the message much faster. Corporate language has its own terminology and often a few words are enough to communicate the message.

Lifestyle in corporate world has a few common factors such as punctuality, proper dress sense, discipline, work and result orientation and business etiquette. In some companies certain codified manners have to be observed. The language of communication is usually a mix of the local language and English. A company operating in Chennai has mix of English and tamil whereas the one operating in Hyderabad has the blend of telugu and English. English has begun to show its importance, as multinational companies have begun to set their foot on the Indian soil.

In business world, fluency of expression is necessary. Professional expertise needs to be combined with effective communication. People around begin to judge you from your way of speaking and the words you use. With you tone and accent you may impress your way up the career ladder. In corporate world you need to have a dynamic personality to get things done and achieve the set objective. A sound knowledge of current national and international affairs makes you feel comfortable with your colleagues and clients. It makes you feel having an edge over them. Personal magnetism is necessary for success in corporate world.

At the top and middle level English has virtually been accepted as the language of business communication. In business you have to move with remarkable speed and accuracy. Along with work, your language should be smart and effective enough to communicate faster. When you are moving with your boss or your colleagues, your interaction needs to be energetic and full of enthusiasm. When you have to dine out or arrange a business meeting, it is your professional etiquette blended with natural and easy flow of words that sets the ambience and mood. Straight and to-the-point expressions appeal and do the job. You come across vibrant and highly motivated workface. The current of technologically driven life flows all around.

The company may send you overseas on important business assignments. Unless you are dynamic you will not be able to get on well with the task assigned to you. Your vocabulary should be good enough to express your views. You should be infused with a sense of achievement and fluent in talking while dealing with your clients. Business sense should be your top priority as this what your are paid for and sent on such an important mission. You have to convey maximum in the minimum possible time. That is the essence of management. A winning attitude should guide all your actions.
Various essentials of language such as phrasal verbs. Idiomatic expressions add colour to your dealing and at the same time carry a general impression about your company. Your company’s image begins to show through your behaviour. If you execute the task well. Better future prospects open to you. You are given more important assignments in future and doors of prosperity open to you. You crry a handsome pay package and enjoy the luxury of life. Stay positive and think dynamically with an eye on quality in your work. Promotion and prosperity come running to dynamic and talented people. Develop your professional skill as the competitiveness of corporate life many a time tends to let you down. Brush with realities is necessary to sense the pulse of the fast changing modern technology oriented society.
In corporate life you may have to receive guests, draft letters, make national and international calls. Unless you practice handling them. You will not be able to develop the professional temper that is essential in business life. Avail of every opportunity that comes your way to deal with different levels of people. Enjoy the variety that business- life offers you.
You move up the corporate. Ladders of success if you have dynamism, enthusiasm and a highly positive outlook on life. Examine your strengths and weaknesses. Take steps immediately to over-come your short comings, and be ever eager to learn and grow. Think intelligently along the line of achievement and growth. Visualize a bright and prosperous future, backed by strong determination and willingness; act whole heartedly to realize your potential and get ahead of others.